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We’re going to give you the opportunity to get to know a major mid-century lighting designer from the 20th century, who has fallen into a state of oblivion in everyone’s minds for the past decades. Greta M. Grossman.
Born in the early 20th century, Greta Grossman maintained a prolific and steady forty-year career in industrial design, interior design, and architecture in both Europe and North America.
It was in 1933, after having completed her fellowship at the renowned Konstfack arts institution in Stockholm, she opened Studio. Studio was a space that served both as a store and a workshop for Grossman. However, due to personal reason, Greta Grossman would soon leave for the United States, where she’d end up settling in LA. With the time passing, she’d eventually play a significant role in defining the aesthetic of mid-century Californian Modernism.
Showing the world how great her designs were, through the 40’s and 50’s Grossman exhibited her designs at museums like MoMA in New York and The National Museum in Stockholm.
During her active years as a designer, Grossman’s most iconic products were the Gräshoppa floor lamp and the Cobra floor and table lamps, designed during the post 2nd war period. In fact, in 1950, the Cobra lamp won the Good Design Award and was exhibited at the Good Design Show at the Museum of Modern Art.
“The iconic Gräshoppa lamp was first produced in 1947. The tubular steel tripod stand is tilted backward and the elongated aluminum conical shade is ball-jointed onto the arm; so the light can be directional, yet the glare is minimal. Both stand and shade are powder-coated.” in Gubi
Photo ©: Nest
“The classic Cobra lamp takes its name from the shape of the oval shade, which is reminiscent of a Cobra’s neck. The tubular flexible arm can be bent in all directions and the shade can be rotated through 360º. The base is covered in powder-coated aluminum and weighted with a cast iron ballast.” in Gubi
Photo ©: Nest
G-10 Floor Lamp
With the time passing, and although Grossman has been somewhat forgotten to the general public for the past few decades, the designer’s products continue to be considered as highly collectible pieces often sold at auctions.
Greta M. Grossman’s pieces will always be regarded as unique, mid-century modern high-end designs, who helped define a style.
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