The Flexible Floor Lamp by Truly Truly Studio emerges from a rectangular coated steel base, which extends up into a T-shaped arm. The flexible light rests on the top of the arm, creating beautiful curves on both sides. The public can change the position of the curve to change its shape.

The studio has called it “Levity” to the range that includes floor and pendant lamps, with integrated LEDs in a woven textile that allows the light to glow through.

“Feelings of both lightness and gravity are triggered by the loop’s gentle form, the light radiates through a woven textile exterior, adding a sense of softness and familiarity” by Studio Truly Truly.

On the other hand, the pendant lights hang from a pair of thin steel rods, standing out the LED’s flexibility. Another second pendant version features the same T-shape as the floor lamps, but turned upside down, again allowing owners to adjust the shape of the loop.

If you see it from a distance, the lights resemble sections of neon lighting, similar to Amsterdam designer Pieke Bergman’s irregularly shaped lamps.

Founded by Australian designers Joel & Kate Booy, the Truly Truly studio pops their magic from the Netherlands, taking on hands all kind of creative challenges, ranging from objects, furniture, lighting, textiles and spaces.

Truly Truly had participated in many important exhibitions from Copenhagen to Milan, to Utrecht and for this 2016 the firm has created a stunning collection of “infinite-flexible” lamps featuring bendy LED lights arranged in loops.

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